The 10 Commandments of Effective Creative serve as a guide to solving the creative challenge.

10 EXECUTION GUIDELINES

1. Know your medium.

2. Use clear and succinct language.

3. Understand “dwell time.”

4. Use branding for effective impact.

5. Utilize humour or wordplay.

6. Choice of colour and contrast is essential.

7. Include company logo.

8. Simple ideas can be complex and complex ideas can be made simple – Less is More

9. Know your format.

10.Know your goal.

Source : APN Outdoor